CFMOTO Just Made the Sport Side-by-Side Market Way More Interesting
If you've been shopping for a sport side-by-side and quietly frustrated by how similar the options feel — especially at the price points that Polaris and Can-Am have occupied for years — CFMOTO's ZFORCE Z10 launch is going to get your attention.
CFMOTO USA officially launched the ZFORCE Z10 and Z10-4 at $19,999. Let me put that in context: the Can-Am Maverick X3 and Polaris RZR Pro XP both start significantly higher. The Z10 is undercutting them while delivering specs that deserve to be taken seriously.
What You Get for $19,999
The ZFORCE Z10 runs a 998cc turbocharged triple-cylinder engine producing 154 horsepower. It ships with FOX Performance Elite shocks — not budget dampers, not entry-level units, but the real FOX Performance Elite suspension that powersports enthusiasts know and respect. And the interior features a 12.3-inch touchscreen.
154 hp from a turbo triple. FOX Performance Elite shocks. 12.3-inch screen. Under $20,000. If CFMOTO had told me this was the spec sheet three years ago, I wouldn't have believed them.
Why This Changes the Conversation
The side-by-side market has been dominated by a handful of players who've been able to maintain premium pricing partly because there hasn't been a serious alternative at the performance level. CFMOTO is increasingly that alternative. Their quality has improved dramatically, their dealer network is growing, and the ZFORCE Z10 is the most direct challenge to the Maverick X3 and RZR Pro XP we've seen from a value-oriented brand.
For ATV riders considering their first SXS, or for powersports enthusiasts who've wanted a performance machine without the premium brand premium, the Z10 belongs on the test drive list. Get to an ATV store near you that carries CFMOTO and put some seat time in before you decide.
